AI is revolutionising the way we work, bringing significant improvements not only to the general office environment but also elevating creative and other compute-intense workflows within key software applications. While software plays a crucial role, hardware is equally important. With over 15 years of experience in workstation hardware, join HP's Mickel Van den Bussche and other AI leaders to explore the key themes and topics shaping the next phase of the AI revolution.

Time Agenda
14:00 Robert Luciani, HP ambassador
14.20 NVIDIA Presentation, Nigel Wilson
14.40 Adobe
15.00 HP, Mickel Van den Bussche
15.20 Q&A
15.30 Closure

Speakers & Topics

Robert Luciani

CEO and AI Wizard, Negatonic

Robert is a jazz-fusion composer with a unique background in formal logic and computer science. He has led work across open-source kernel development, enterprise cloud architecture at Microsoft, and AI product innovation as an entrepreneur. Today, he advises organizations through Negatonic, helping them navigate and harness the future of disruptive technologies.


NVIDIA RTX

Powering the Next Era of AI, Design, and Scientific Professional Workflows Explore the latest groundbreaking NVIDIA RTX PRO announcements from GTC 2025! Learn about these cutting-edge professional visualization & AI solutions to help your organization accelerate workflows, enhance productivity, and stay ahead in an evolving business landscape. Gain insights into key target industries, real-world use cases.

Nigel Wilson

Nigel Wilson is the NVIDIA EMEA Alliance Manager for HP. Nigel Joined NVIDIA in 2025 after 34 years working for Hewlett Packard and HPI.


Adobe Firefly

Generative AI solutions in your workflow with Adobe Firefly; What can this offer for you now?

Seth Schroeder

Solutions Consultant Adobe


Vincent van Lamsweerde

Marketing Manager EMEA Adobe


HP Inc.

Mickel Van den Bussche