Make a brilliant move.

More substrates, brilliant applications.

Introducing the HP PageWide Web Press T250 HD with HP Brilliant Ink, the latest technology for direct mail printing.

With the new HP PageWide Web Press T250 HD with HP Brilliant Ink, you can impress customers and help win new business with a wide range of mail applications across a broad range of substrates, including offset uncoated and coated media, glossy, matte, and silk.

Check out the resources below to learn what you can achieve for your direct mail customers with digital printing, and explore the benefits of one of the most productive presses in the industry.1

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Why digital printing?

5 benefits to consider

As the demand for short runs, faster turnaround times, and customization increases, more direct mail providers are turning from offset to digital printing. This new technology can reduce the time from design to final product, enable cost savings, and expand your printing capabilities.

Read this new Keypoint Intelligence report to learn all the reasons commercial printers are adopting this technology — including benefits for the direct mail industry.

HP direct mail customers make a smart investment.

Commercial printers are expanding their offerings, wowing their customers, and growing their businesses with HP PageWide Web Presses.

Read our customers' stories to find out how companies like Hatteras, Design Distributors, LPI Printing, Advantage Color Graphics, and Runbeck Election Services unlock new business opportunities by taking advantage of the uncompromising quality, media capabilities, and high productivity of HP inkjet printing.

Offset-class print quality. Upgradable press technology.

Now you can achieve exceptional image quality for all of your direct mail applications — including catalogs, folded mailers, letters, and postcards — and stay up to date with the latest technology.

This data sheet offers a closer look at the exciting capabilities of the HP PageWide Web Press T250 HD with HP Brilliant Ink. You'll learn how new ink technology lets you experience smooth skin tones, incredible shadow detail, and rich, vibrant color. Plus, you'll discover how to maximize capacity, increase efficiency, and ensure you have state-of-the-art technology for years to come with HP's optional upgrades.

Make a
brilliant move.



Are you ready to unlock new business opportunities?
HP PageWide experts can help you chart a path forward that expands your offerings
and impresses your customers. Get in touch to learn how the HP PageWide Web Press
T250 HD with HP Brilliant Ink can help you make a brilliant move.




See the press in action.

Hear how American Litho fuels high-volume mail production with this new press.

Get a closer look at the press's color and media capabilities.

Take a tour of the ins and outs of this exciting new inkjet web press.

1. Press speeds up to 500 feet per minute in Performance and Performance HDK modes with duty cycle of up to 62M US letter size/month.

Grow your printing
business with HP.