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Make a brilliant move.

More substrates, endless applications.

Introducing the HP PageWide Web Press T250 HD with HP Brilliant Ink, the latest technology for direct mail printing.

With the new HP PageWide Web Press T250 HD with HP Brilliant Ink, you can impress customers and help win new business with a wide range of mail applications across a broad range of substrates, including offset uncoated and coated media, glossy, matte, and silk.

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feet per minute print speeds1

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postcards per shift2

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folded mailers per shift2

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billion pages printed on HP PageWide presses3

Check out the resources below to learn what you can achieve for your direct mail customers with digital printing, and explore the benefits of one of the most productive presses in the industry.1

Embrace the direct mail renaissance.

At the end of 2020, direct mail was a $16 billion market,4 with most industries using it to reach and effectively engage customers.

Read this recent industry article to learn:

  • Why direct mail is more efficient and effective than ever.
  • How to create more personalized mail for your customers.
  • Steps you can take to expand your direct mail capabilities and take on jobs of all sizes.

HP direct mail customers make a smart investment.

Find out how our customers like American Litho — America’s very rst HP PageWide Web Press T250 HD with HP Brilliant Ink customer — Hatteras, Design Distributors, and Advantage Color Graphics unlock new business opportunities with the uncompromising quality and high productivity of HP inkjet printing.

“Without the HP PageWide Web Press, so many in our space are stuck with very few options to meet the challenges and needs of our direct mail clients.”
—Mike Fontana,
American Litho, Long-term HP PageWide Web Press Customer

Offset-class print quality. Upgradable press technology.

Achieve exceptional image quality for all of your direct mail applications, including catalogs, folded mailers, letters, and postcards.

This product overview explains how:

  • New ink technology delivers smooth skin tones and incredible shadow detail.
  • Unrivaled media versatility lets you offer more choices to customers.
  • HP optional upgrades ensure you always have state-of-the-art technology.

Make a
brilliant move.



Are you ready to unlock new business opportunities?
Get in touch to learn how the HP PageWide Web Press T250 HD with HP Brilliant Ink can help you expand your offerings and impress your customers.


See the press in action.

Hear how American Litho fuels high-volume mail production with this press.

Get a closer look at the press's color and media capabilities.

Take a tour of the ins and outs of this exciting inkjet web press.

  1. Press speeds up to 500 feet per minute in Performance and Performance HDK modes with duty cycle of up to 62M US letter size/month.
  2. 8-hour shift, Quality mode (250 fpm) for 6 x 11 postcards, Performance HDK (500 fpm) for 8.5 x 11 mailers, assumes printing full time w/10 minutes for roll changes (6 roll changes per shift for postcards, 9 roll changes per shift for mailers).
  3. HP internal data.
  4. MAGNA & Matterkind. “ROI to Sender: Direct Mail in Your 2021 Media Mix.” April 2021.

https://www.businesswire.com/news/home/20210608005391/en/Research-Shows-Increased-Interest-in-Advanced-Addressable-Direct-Mail-for-Leading-Brands

Grow your printing
business with HP.