What will you sacrifice for sustainability?
Research has shown that the next generation is looking for brands to lead the way on sustainability—and wants brands to create change with them, not just for them. Born in the digital age, Gen Z and millennials are tech-savvy, well versed in the issues facing them in the future, and keen to overcome generational differences to solve long-term problems such as global warming and climate change. Here we discuss the innovative technologies brands are using to neutralize their carbon footprint—and how these technologies are being amplified across generational lines.
HY William Chan
Sustainability Architect, Tedx Speaker, UN Fellow, Urbanist and Futurist
Leah Moss
Environment Lead, Govt. Business Team at CSIRO’s Data61
Anuraj Gambhir
Innovation Catalyst | Disruptive Techpreneur | Global Faculty
Mini Sessions From This Episode
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A growing body of research suggests organizations that develop sustainability practices will also enhance their innovation capabilities. The demand for sustainable innovation and the evolution of technology it entails is driving revenue growth for businesses in every industry. In fact, the two concepts are so closely intertwined that today’s sustainability leaders are 4 times more likely to be considered innovation leaders compared to non-sustainability leaders1. In this topic, we explore how technology can move organizations towards sustainable practices while also improving their competitive edge.
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The belief that resources shouldn’t be used faster than they are replenished is driving innovations in all areas of business. Consumers are demanding greater sustainability from the brands they use, but can companies step up to deliver? The desire to be seen as a sustainable leader is leading businesses to deploy novel technologies in areas they had previously never considered—but are these technologies doing more harm than good? We explore those technologies and how businesses are using them to uncover both bottom-line and top line returns.
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