This isn’t just a package,
it’s a place for your story to start.
HP Indigo, your story starts here.
Learn more about HP Brand Innovation services
HP Indigo digital packaging.
A limitless canvas for stories that reflect the here and now.
For the 3rd year in a row, Hershey will launch for IWD the #HerForShe campaign, supporting gender equality and sisterhood through packaging. A global movement that celebrates women’s achievements in science, business, sports, activism, and music.
Hershey honors exceptional women, and HP’s digital packaging platform tells their stories while inspiring the next generation.
Carolle Lauriano
Carolle is journalist, visual artist and independent art curator, she intersects gender, race and identity in art, working with awarded & independent artists for the main Art Galleries in Brazil.
Raquel Soares Bandeira
Raquel won the Girls in Science Category by the 2021 Carolina Bori Science & Woman Award, where she developed an alternative treatment for cutaneous Leishmaniasis, an infectious disease.
Where a story can take up space, have weight, make an impact - HP Indigo digital packaging.
A power shift is happening. Consumers are buying from brands that are socially conscious and view them as individuals. HP digital packaging can speak to a brand’s ethos as much as the contents inside.
HP Indigo empowers brands to offer tangible connections, using packaging as a STORYTELLING platform.
It’s not just a package.
It’s what’s possible.
Packaging is the second most effective media channel, after videos.*
HP Indigo digitally printed packaging is an industry game changer. We have helped hundreds of brands and printing service providers enter new markets and win in uncontested spaces, from high value labels to folding cartons and flexible packaging.
HP Indigo Brand Innovation fast tracks impactful, sustainable packaging innovation.
Stories can change the world. Everyday, thousands of stories are told through HP Indigo’s storytelling platform.
What stories can we help you tell?
* Recent research from the World Advertising Research Center (WARC) shows that packaging is the 2nd most effective media channel, just after videos.