Empowering the
Next Generation of Innovators
A home for innovation
HP Garage 2.0 is where startups and innovation come together. As an incubator designed to fuel groundbreaking ideas, we provide the resources, ecosystem access and mentorship startups need to turn concepts into reality, while co-creating next to HP's experienced teams. We’re focused on growth and we gather an extensive network of organizations and experts, all willing to tackle the diverse challenges of today's world.
Innovation Priorities
At HP, we pursue strategic partnerships with startups that share our vision and interest.
Efficiency in Operations
AI-Driven Procurement Intelligence: Innovating Cost Reduction for HP’s Supply Chain.
Do you have an idea that solves for today
or has the power to redefine tomorrow’s experiences?
We want to learn more.
Program Partners
We collaborate with leading companies and industry experts to foster innovation, support and growth in a broader ecosystem.
Get in touch
Whether you have a question or a proposal, we’d love to hear from you! To stay updated on all the latest HP Garage 2.0 news, subscribe to our mailing list.
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Kay Pang
Expertise: Startups, Legal, Marketing, Sales
Kay Pang is an Independent Director and Lawyer with over 25 years of experience advising technology companies and startups. She is CEO of Kay Pang Law Practice LLC, specialising in technology law, risk mitigation, and governance.
Kay supports founders on shareholders’ and founders’ agreements, SAFEs, and fundraising structures, alongside regulatory and compliance strategies. With senior leadership experience at Hewlett Packard, Schneider Electric, VMware-Broadcom, and Cloudera, she mentors startups to balance innovation with strong legal foundations for sustainable growth.
Jamshed Wadia
Expertise: Product, Go-To-Market, Startups, AI, Marketing, Sales
Jamshed is an independent consultant to brands and agencies, offering marketing and communications solutions to address their business challenges. Jamshed also serves as a startup mentor affiliated with accelerators like TASMU (Qatar) and Eduspaze (Singapore). His areas of mentorship include AI strategy and deployment, product development, user experience, advertising, and global brand creation.
As an agile and adaptable professional, Jamshed has thrived, succeeded, and accomplished many milestones during his tenure at Intel and Edelman. At Intel, he has established Marketing Centres of Excellence, Led Digital Transformation and Digital Marketing, Managed Global Sales Accounts, and executed Product management and Pre-Sales functions. At Edelman, he led the digital practice for Asia, which entailed owning the business unit’s P&L, creating digital products and solutions for their clients, managing digital talent, building and scaling digital capabilities, and providing a point of view on digital trends to the industry at large. He also led Edelman APAC's enablement of artificial intelligence tools and processes.
Jamshed is a guest lecturer at several prestigious universities and is frequently invited to speak about AI, marketing, digital transformation, careers and leadership at key industry events. Jamshed is Passionate about building inclusive, high-performing organisations to drive sustainable growth. He currently serves as an Advisory Board Member of the Asia CMO Council and served as Chair of the Chief Digital Officer Forum (Asia Pacific) for the World Federation of Advertisers from 2015 to 2018.
Industry Recognition
Top 25 Innovators in APAC – PRvoke Media | Top 50 Influential People in APAC for Modern Marketing and Media’s Digerati – The Drum | 100 Smartest Digital Marketing Leaders – The World Digital Marketing Congress | Top 500 Most Influential Communications Leaders Globally – PRWeek Power Book | Awarded for ‘Industry-wide Social Media Leadership’ – CMO Asia
Anuradha M Agarwal
Expertise: Marketing
Anuradha M Agarwal is the Founder of WeThinkNorth (WTN), a digital marketing agency operating in India and Singapore, working with global MNCs and ambitious startups to design human-centered brand strategies. With over a decade of experience in brand building, communication, and growth marketing, she has led campaigns for 60+ clients across industries. She is now focused on scaling WTN across Singapore and Southeast Asia.
Alongside her entrepreneurial journey, Anuradha has built a strong speaking and mentoring portfolio. She has been a TEDx Speaker (2023), keynote speaker at leadership and marketing forums, and a mentor with Shenomics. She has conducted sessions at institutions such as Symbiosis Centre of Media and Communication, Jindal Business School, and various accelerator programs. Her engagements also include mentoring sessions with HSBC, judging student competitions at Delhi University, and speaking at forums on women in business and leadership.
Recognized among India’s top three marketers under 30 (Young Lions 2018 & 2019, Young Spikes 2018), she has also been awarded Communications Leader of the Year (2020) and featured in Business Mint’s 30 under 30 in Marketing & Advertising (2021). Most recently, her team was recognized by Wipro for outstanding creative branding and video work.
Anuradha holds an M.Sc. in Communications and Entrepreneurship from the University of Nottingham. Passionate about sustainability, innovation, and social entrepreneurship, she believes that “creativity without execution is just hallucination” — a principle that defines her approach to both business and mentorship.
Michael Petric
Expertise: Go-To-Market, Marketing, Defense, Aerospace, Consulting firms and professional services business models
Mike is a defence and security professional with 15+ years’ experience across consulting, government, and military service. Based in Singapore, Mike recently founded and is scaling PerceptX Inc. PerceptX is a consulting firm that focuses on creating opportunities between Indo-Pacific countries and North America. He is passionate about helping governments and companies accelerate capability delivery and adopt emerging technologies.
He was most recently a Senior Principal at Oliver Wyman and previously founded and grew Avascent’s Canadian office, advising leaders on aerospace, defence, and dual-use technology strategies. Mike has led 100+ engagements on procurement, market entry, and industrial participation. Earlier in his career he deployed to Afghanistan as an infantry officer, where he received the Canadian Expeditionary Force Command Commendation. As a civilian, he also served as Senior Policy Advisor to two of Canada’s Ministers of National Defence.
He holds an MA in International Affairs, an MBA from IE University (Madrid), and is a certified PMP and licensed pilot.
Ayan Sircar
Expertise: Product, Go-To-Market, Startups, AI, Technical
Ayan Sircar is a product and technology leader with over a decade of experience building enterprise SaaS and AI products end-to-end, from vision and roadmap design to development, monetization, and localized go-to-market. He has partnered with Fortune 500 companies, including HP, to deliver data-driven eCommerce solutions that drive measurable business impact.
Ayan has shipped three AI-powered products from scratch, scaling them across seven markets to generate $1M+ ARR. He has led growth initiatives that doubled revenue by shaping product levers, monetization models, and roadmaps informed by deep user insights and market research. Previously, he guided international launches and global tool rollouts at Lazada (Alibaba) and DHL, and led cross-functional product and R&D teams of 11+ members across Southeast Asia and Europe.
He brings an enterprising mindset, clear communication, and structured thinking to translate complex, ambiguous problems into scalable business outcomes.
Jonny Wood
Expertise: Product, Startups, Innovation
Jonny Wood is an innovation strategist with 20 years’ experience helping global companies and emerging ventures design for the future. Based in Singapore, he leads Off Map Studio, working at the intersection of strategy and experimentation. Jonny has guided Fortune 500s and startups alike - from leading global innovation teams at Dell, to driving corporate-startup partnerships, to partnering with and mentoring a range of startups across Asia-Pacific.
His expertise lies in making the uncertain practical: turning signals of change into actionable strategies, helping teams translate vision into roadmaps, and building the “future muscle” that startups need to scale. Within HP Garage 2.0, Jonny’s guidance will be invaluable in shaping founder journeys, challenging assumptions, and enabling bold innovation that endures as they move from 0 to 1 and beyond.
Dhananjay Garg
Expertise: Product, Design
Dhananjay Garg is a Lead Product Designer with 14+ years of experience building design systems and innovative products across global markets. Beyond his hands-on work in B2C and B2B SaaS, he is a passionate mentor dedicated to developing the next generation of designers and products in the AI & Saas space.
A prolific writer on design, product management, and user research, Dhananjay has published over 200 articles on Medium and LinkedIn, solidifying his role as a thought leader in the industry. His expertise is rooted in systems thinking, delivering end-to-end user flows, and leveraging data for measurable business impact. He excels at creating robust, atomic design systems and leveraging user research to guide end-to-end product flows in complex organizations. His creative versatility extends to brand identity, including past projects designing brand guidelines and logos for organizations such as the Laboratory of Cell Stress & Immunity (KU Leuven), HeroCash (Delivery Hero), and Wynk Music (Airtel).
Sudeepta Sahu
Expertise: Product, Go-To-Market, Startups, AI, Marketing
Having been an entrepreneur and leading multiple 0-to-1 journeys, Sudeepta Sahu brings over 13 years of experience across startups and small to mid-sized companies. She has taken retail and edtech businesses from concept to launch, led AI feature development in both B2C and B2B environments, and continues to build and scale new products from 0 to 1.
Sudeepta specializes in helping startups refine their product strategy, design effective go-to-market plans, and apply AI and emerging technologies to build meaningful solutions. As a mentor at HP Garage 2.0, she brings entrepreneurial grit and product-building expertise to support early-stage founders in turning bold ideas into scalable businesses.
Arun Puri
Expertise: Product, Startups, Technical, Operations
Arun is a strategic thinker with a restless curiosity, known for engaging multiple streams of work in parallel and distilling clarity from complexity. His strength lies in balancing structure with flexibility.
He values governance and discipline but treats them as directional tools rather than rigid rules. Colleagues recognize his precision in communication, his ability to refine narratives, and his creative instinct for originality, making him equally adept at analytical problem-solving and innovative framing.
Luis Arturo Rojas Broca
Expertise: Marketing
Leader with deep expertise in digital transformation, enterprise adoption and strategic partnerships. Recognised for guiding organisations through complex change, driving long-term client value and building trusted relationships with C-suite stakeholders.
Combines a consultative approach with strong business acumen to deliver sustainable growth, retention and innovation across global enterprises, with a proven track record in AI governance strategy, change management, and implementing CRM best practices to achieve business objectives.