The Global Brand Counterfeiting Report (2018) stated the total value of counterfeit products on a global scale to be US$1.20 trillion in 2017 and expected it to surge by more than US$1.82 trillion by 2020. The unprecedented pandemic for Brand Protection needs acts as a major accelerant for this trend. From Pharma to electronics, health and personal care, opportunistic fraudsters are exploiting this situation by illegally selling counterfeit products in the market. Moreover, with the dramatic increase in e-commerce and online shopping for different categories as a result of this pandemic, a risk of enlarged secondary market of illegitimate products and services is a high probability.
At HP, together with our Solution Partners, we aim to enable the industry to face these challenges and find new innovative cost effective methods to offer superior, never seen before anti-counterfeiting, traceability and consumer engagement solutions.
The HP Indigo Brand Protection Masterclass Live event is a 6-day series with 90mins per day for you to learn and arm your business teams with a set of tools and ready to deploy offerings for approaching the market for high value impactful Brand Protection Solutions.
Meet our line-up of Brands and leading Solution Partners:
Guest Speaker:
With a fast pace changing environment Brand Protection becoming an even more critical to supply chains integrity and customers confidence levels. Step to the forefront of brand protection and get to know the industry’s most advanced and widest array of one-pass solutions. Mix-and-match solutions create a tailormade secure suit to fit your customer's specific needs, by using high-speed hardware and software to print multi-layered protection, that combines covert, overt and forensic security elements.
Guest Speaker:
The acceleration we see these days in the need of supply chains to become more agile and more transparent is taking a centre stage and for solutions like Scantrust who deliver a workflow of secure Track & Trace in a connected world it means enabling efficiency and a higher engagement level.
In this session we will hear from Tim and his team:
Guest Speaker:
A recently launched HP Indigo Secure Studio Powered by Agfa which provides variable design solution for brand protection and security printing creates unique graphic designs with endless variations designed to create complex security designs for label and packaging printing.
Guest Speaker:
HAIYAA is a unique variable data printing solution with its high-performance solution in the market today for handling millions of records in one single job. VariPrint uses a state of art technology to integrate variable data together to manipulate text in any graphical manner, support unicode characters, images, barcodes, charts and more.
Hear Haiyaa’s expert insights on:
Guest Speaker:
The era of connected packaging is here. New introduction and unique offering by Evrythng partnership and platform allows any Brand to access real-time and actionable information from the billions of product out there. Taking over the HP Link IP and integrated operations as well as offering end to end alternative for digital watermarks, the solution bring a exceptional benefit.
Together with Curt and EVRYTHNG team we will:
Guest Speaker:
With experiences of 26 years, Jura is one of the world's leading providers of high security and pre-press security solutions, including software design and security hardware offset and intaglio plate making. HP Indigo and Jura all-digital press solutions offer Covert, Overt and Forensic security elements on-press in ONE-PASS with the highest quality and integrity. By combining Jura’s Corvina security features origination and HP Indigo’s power of variable data, serialization, 7 spot colors including unique security inks and media versatility, we offer distinction security protection while enabling full design freedom over short and long runs.