November 23rd – December 3rd, 2020 (6 days)

2pm Singapore/5pm Sydney/11:30am India

Duration: 90mins per day

The Global Brand Counterfeiting Report (2018) stated the total value of counterfeit products on a global scale to be US$1.20 trillion in 2017 and expected it to surge by more than US$1.82 trillion by 2020. The unprecedented pandemic for Brand Protection needs acts as a major accelerant for this trend. From Pharma to electronics, health and personal care, opportunistic fraudsters are exploiting this situation by illegally selling counterfeit products in the market. Moreover, with the dramatic increase in e-commerce and online shopping for different categories as a result of this pandemic, a risk of enlarged secondary market of illegitimate products and services is a high probability.

At HP, together with our Solution Partners, we aim to enable the industry to face these challenges and find new innovative cost effective methods to offer superior, never seen before anti-counterfeiting, traceability and consumer engagement solutions.

Agenda and Highlights

The HP Indigo Brand Protection Masterclass Live event is a 6-day series with 90mins per day for you to learn and arm your business teams with a set of tools and ready to deploy offerings for approaching the market for high value impactful Brand Protection Solutions.

Meet our line-up of Brands and leading Solution Partners:

Tim Hadsel-Mares
Regional Director

Luc Bruyneel
Business Unit Manager Security Solutions

Barna Barabas
Co Managing Director

Edward Tsui
CEO

Curt Schacker
Executive Vice President and General Manager

Click on (+) sign to expand for each session details.

Guest Speaker:

Sumanta Singha
Senior Manager
DIAGEO India

With a fast pace changing environment Brand Protection becoming an even more critical to supply chains integrity and customers confidence levels. Step to the forefront of brand protection and get to know the industry’s most advanced and widest array of one-pass solutions. Mix-and-match solutions create a tailormade secure suit to fit your customer's specific needs, by using high-speed hardware and software to print multi-layered protection, that combines covert, overt and forensic security elements.

  • Two new introductions for the HP Indigo ElectroInks Invisible family (current Yellow and Blue) adding Red and Green colors
  • New Color Shifting HP Indigo ElectroInk
  • New announced partnerships and solution partners

Guest Speaker:

Tim Hadsel-Mares
Regional Director APAC
Scantrust

The acceleration we see these days in the need of supply chains to become more agile and more transparent is taking a centre stage and for solutions like Scantrust who deliver a workflow of secure Track & Trace in a connected world it means enabling efficiency and a higher engagement level.

In this session we will hear from Tim and his team:

  • How brands implement Scantrust solution, the challenges, how a packaging design is impacted, unique QR codes for Farm-to-Consumer traceability
  • Which markets is moving up? Automotive, FMCG/PPE/COVID vaccine etc.
  • Scantrust enterprise applications to manage distribution channels
  • ePac partnership with enterprise package for local Brands (SME model bundle for PSP)

Guest Speaker:

Luc Bruyneel
Business Unit Manager Security Solutions
Agfa

Explore on this session a recently launched HP Indigo Secure Studio Powered by Agfa which provides variable design solution for brand protection and security printing creates unique graphic designs with endless variations designed to create complex security designs for label and packaging printing.

  • How Brand Protection design boosts Brand equity
  • The synergy between HP Indigo VDP and Agfa design knowhow
  • How does Agfa helped brands stay ahead of counterfeiters

Guest Speaker:

Edward Tsui
CEO
Haiyaa

HAIYAA is a unique variable data printing solution with its high-performance solution in the market today for handling millions of records in one single job. VariPrint uses a state of art technology to integrate variable data together to manipulate text in any graphical manner, support unicode characters, images, barcodes, charts and more.

Hear Haiyaa’s expert insights on:

  • Impact of Covid-19 on Brand Protection and does the acceleration in e-commerce increases the level of counterfeit products?
  • Can Brands implement Brand Protection solutions at the lowest cost?
  • The progress and evolution of Haiyaa Brand Protection QR from normal QR to creative colorful QR that Brands love
  • Best of two worlds – combining the HP Indigo unique Electroink technology with UV and Silver ink
  • Leveraging powerful VDP and 3rd party T&T platform partners

Guest Speaker:

Curt Schacker
Executive Vice President and General Manager
Evrythng

The era of connected packaging is here. New introduction and unique offering by Evrythng partnership and platform allows any Brand to access real-time and actionable information from the billions of product out there. Taking over the HP Link IP and integrated operations as well as offering end to end alternative for digital watermarks, the solution bring a exceptional benefit.

Together with Curt and EVRYTHNG team we will:

  • A total solution, simulate a brand supply chain at different touch points for connected packaging.
  • Demonstrate live printing and packaging interaction via watermarks preference and its usage in supply chains
  • Sustainability sharing with Digimarc on Holy grail 2.0 project to reinstate the GS1 Digital Link concept moving forward
  • And… why naming EVRYTHNG?

Guest Speaker:

Barna Barabas
Co Managing Director
Jura

With experiences of 26 years, Jura is one of the world's leading providers of high security and pre-press security solutions, including software design and security hardware offset and intaglio plate making. HP Indigo and Jura all-digital press solutions offer Covert, Overt and Forensic security elements on-press in ONE-PASS with the highest quality and integrity. By combining Jura’s Corvina security features origination and HP Indigo’s power of variable data, serialization, 7 spot colors including unique security inks and media versatility, we offer distinction security protection while enabling full design freedom over short and long runs.

  • Which Market verticals does Jura dominate ?
  • Jura for track record in security print and why Indigo for digital?
  • Brand protection from design to live print demo
  • HP Indigo 6K Secure Press for high end security applications